About Good Assumptions
The Behavioral Marketing Intelligence Platform
Most marketing advice is built on intuition and trends. Good Assumptions takes a different approach: we ground every strategy in behavioral psychology and cognitive science. Our platform connects 9,820+ insights across biases, tactics, and frameworks in our BIM framework to show you not just what works—but why it works.
The Behavioral Influence Model (BIM)
At its core is the Behavioral Influence Model (BIM), a four-pillar framework that reveals the invisible psychological architecture driving customer decisions:
- Cognitive Drivers: How people think and make decisions
- Emotional Drivers: What motivates and moves people to action
- Social Influence: The power of peers, authority, and social proof
- Environment & Design: How context shapes behavior
Platform Features
This platform transforms how marketers diagnose problems and design solutions by providing:
- 343 Choice Vectors: Tactical implementations grounded in behavioral science
- 200 Cognitive Biases: Deep psychological insights with real-world applications
- Strategic Frameworks: From brand identity to journey mapping to organizational maturity assessment
- Evidence-Based Intelligence: 91% practitioner insights balanced with rigorous academic research
Unlike traditional marketing resources that offer isolated tactics, Good Assumptions reveals the systematic connections between psychological principles and marketing outcomes. Every recommendation explains not just what to do, but why it works at a behavioral level.